Product Development goes Collaborative

This is an example of how companies can leverage the strengths of the Net to ensure better sales. Threadless.com, a maker of t-shirts has a member community which participates in the decision of whether to make a t-shirt or not. The designer submits a design for review, and the other members vote for it. If there are enough votes, only then do Thredless manufacture those t-shirt, making sure that the tshirts they produce have a ready market before product launch.